WHO IS AMSTERDAM


Sustainable travel

Our vision? A city for everyone

logo of amsterdam and partners
Our mission is in line with Amsterdam’s city marketing toward a sustainable visitor economy in 2025. This is why we are partners in crime. Together, we’re working towards a new wave of tourism that benefits locals, our city and travellers like you.

We’re proud to share that our self-guided food tour is the only tour that’s part of the iAmsterdam City Card. Not a city card holder? You can still book it and enjoy the best Dutch and Surinamese “eat-ssentials” at 6 family-owned businesses.

To accelerate our mission, we’re also part of Tourban: an EU-funded project that supports 60 handpicked SMEs in urban tourism to become more innovative, sustainable and competitive from environmental, economic and social aspects.

With the support of Tourban, we’re excited to take sustainability in Amsterdam to the next level. How? By creating a community of sustainable local tour businesses and connecting them to conscious travellers like you.

Tourism is fun 

But it can also be a force for good. We believe travellers can have a great time and do good at the same time.

Tourism is fun

But it can also be a force for good. We believe travellers can have a great time and do good at the same time.

Like other global cities, Amsterdam faces the challenge of mass tourism

We can make a world of difference — and it’s in the little things.

5 sustainable criteria

So we’ve defined 5 sustainable criteria for our handpicked partners. Each one hits at least 4 of them. So you can book with confidence and discover the best of Amsterdam in a sustainable way.

Here are our criteria.

5 sustainable criteria

So we’ve defined 5 sustainable criteria for our handpicked partners. Each one hits at least 4 of them. So you can book with confidence and discover the best of Amsterdam in a sustainable way.

Here are our criteria.

Preserves cultural heritage

Connecting visitors to Amsterdam’s rich cultural heritage that’s been passed down from generation to generation. Helping visitors to connect to our traditions, beliefs, history, architecture and mindset, whilst preserving it for future generations to enjoy.

Preserves cultural heritage


Connecting visitors to Amsterdam’s rich cultural heritage that’s been passed down from generation to generation. Helping visitors to connect to our traditions, beliefs, history, architecture and mindset, whilst preserving it for future generations to enjoy.

 

Benefits locals

Boosting the local economy by using homegrown products, collaborating with other local businesses, and being in compliance with local regulations. As a result, we create a new wave of tourism that benefits the local community and gives them a high-quality of living in their own backyard.

Benefits locals


Boosting the local economy by using homegrown products, collaborating with other local businesses, and being in compliance with local regulations. As a result, we create a new wave of tourism that benefits the local community and gives them a high-quality of living in their own backyard.

Practices sustainable leadership

Defining success beyond profit and considering the impact a business has on the environment and the community around it. Globally, it’s also referred to as the 3 P’s: People, planet and profit. Having the awareness to tackle global challenges such as climate change or gender inequality, and blending it into our businesses.

Practices sustainable leadership


Defining success beyond profit and considering the impact a business has on the environment and the community around it. Globally, it’s also referred to as the 3 P’s: People, planet and profit. Having the awareness to tackle global challenges such as climate change or gender inequality, and blending it into our businesses.

 

Embraces inclusivity

This means embracing guests and employees of all genders, races, statuses, sexuality, backgrounds etc. Ensuring everyone has access to equal rights and no one’s left behind.

Embraces inclusivity


This means embracing guests and employees of all genders, races, statuses, sexuality, backgrounds etc. Ensuring everyone has access to equal rights and no one’s left behind.

Respects the environment

Conserving Amsterdam’s natural resources and protecting our local ecosystems. From recycling to using as little plastic as possible, buying second-hand, using renewable energy and climate-neutral forms of transportation.

Respects the environment


Conserving Amsterdam’s natural resources and protecting our local ecosystems. From recycling to using as little plastic as possible, buying second-hand, using renewable energy and climate-neutral forms of transportation.

 

You can give A’Dam

Browse and book our curated collection of experiences that do good. Together, we can create a better Amsterdam — for our city, our fellow Amsterdammers and conscious travellers like you.

Book an Experience

Private Who is Amsterdam Walking Tour
Private Who is Amsterdam Walking Tour

From €499 | 4 hours | all-inclusive | 8 persons tops

Amsterdam Photoshoot
Amsterdam Photoshoot

From €120 | 1 hour | Solo, couple and group portraits

Who is Amsterdam Walking Tour
Who is Amsterdam Walking Tour

€79 | 4 hours | all-inclusive | 8 persons tops

Private Boat Tour
Private Boat Tour

From €230 | Starts from 90 minutes | 10 persons tops

Private Craft Beer Tour
Private Craft Beer Tour

From €499 | 3,5 hours | all-inclusive | 6 persons tops

Haarlem Canal Cruise
Haarlem Canal Cruise

€ 245 per hour (minimum 2) | Up to 25 persons | Anything is possible

Get Inspired