WHO IS AMSTERDAM


Our story

Our mission, vision and why.


Our mission

We founded Who is Amsterdam with a three-fold mission. We’re here to celebrate curiosity, foster community and create a better Amsterdam.

Our mission

We founded Who is Amsterdam with a three-fold mission. We’re here to celebrate curiosity, foster community and create a better Amsterdam.

We had some things to tackle.

1) Before Covid, mass tourism overwhelmed Amsterdam’s city centre – and its citizens. So our fellow Amsterdammers became less tolerant towards tourists.

 

2) We live in an increasingly disconnected and divided world. Loneliness soared in Amsterdam and around the world, especially during the pandemic.

 

3) Global travel titans like Viator that measure success by profit alone dominate the internet. The result? The highest bidder wins. Independent local businesses lose eyeballs.

So we decided…

To create an experience where locals and travelers can connect, get inspired and thrive. A win-win for everyone.

In 2018, we started Who is Amsterdam Tours to do just that — an alternative experience that let travellers connect with locals who embody Amsterdam’s famous topics.

Think a sex worker, a coffeeshop owner, bike mechanic, etc.

Many of our guests called it a “once in a lifetime” experience and spread the word organically.

All our reviews are 5 stars. Locals profit directly. We even got on Lonely Planet’s “Best of Amsterdam 2019” and won an AirBnB Experiences’ award for “Best Connection” and TripAdvisor’s Travellers’ Choice in 2020.

So we decided…

To create an experience where locals and travelers can connect, get inspired and thrive. A win-win for everyone.

In 2018, we started Who is Amsterdam Tours to do just that — an alternative experience that lets travellers connect with locals who embody Amsterdam’s famous topics.

Think a sex worker, a coffeeshop owner, bike mechanic, etc.

Many of our guests called it a “once in a lifetime” experience and spread the word organically.

All our reviews are 5 stars. Locals profit directly. We even got on Lonely Planet’s “Best of Amsterdam 2019” and won an AirBnB Experiences’ award for “Best Connection” and TripAdvisor’s Travellers’ Choice in 2020.

Then Covid hit. And we realized that alone we go faster, but together we go farther.

It was time to move beyond our own tours and transform into Who is Amsterdam: a local travel platform that champions the best travel experiences in our city. The kind that runs their businesses with heart + our city, our fellow Amsterdammers and travellers in mind. Through partnering up with like-minded local independent businesses, we’re here to use tourism as a force for good.

And there it was.

Who is Amsterdam – an inclusive local travel platform that focuses on people. We’re the “mom-and-pop shop” of travel platforms that’s committed to giving travellers like you fun, sustainable alternatives to the mainstream.

To us, success isn’t just about money in the bank. It’s also about the connections we create and the way we make our city a better place to live and visit.

How do we do that?

By bridging our community of local and sustainable businesses with conscious globetrotters like you. We curate the best, so you can choose better.

And there it was.

Who is Amsterdam – an inclusive local travel platform that focuses on people. We’re the “mom-and-pop shop” of travel platforms that’s committed to giving travellers like you fun, sustainable alternatives to the mainstream.

To us, success isn’t just about money in the bank. It’s also about the connections we create and the way we make our city a better place to live and visit.

How do we do that?

By bridging our local community of local and sustainable businesses with conscious globetrotters like you. We curate the best, so you can choose better.

So come make a difference with us.

Meet our Who is Amsterdam family of passionate local experts and discover our city like you live here.

Book an Experience

Private Who is Amsterdam Walking Tour
Private Who is Amsterdam Walking Tour

From €499 | 4 hours | all-inclusive | 8 persons tops

Amsterdam Photoshoot
Amsterdam Photoshoot

From €120 | 1 hour | Solo, couple and group portraits

Who is Amsterdam Walking Tour
Who is Amsterdam Walking Tour

€79 | 4 hours | all-inclusive | 8 persons tops

Private Boat Tour
Private Boat Tour

From €230 | Starts from 90 minutes | 10 persons tops

Private Craft Beer Tour
Private Craft Beer Tour

From €499 | 3,5 hours | all-inclusive | 6 persons tops

Haarlem Canal Cruise
Haarlem Canal Cruise

€ 245 per hour (minimum 2) | Up to 25 persons | Anything is possible

Get Inspired