
Picture yourself in De Jordaan — the kind of neighbourhood that used to belong to craftsmen and singers, and now belongs to anyone with taste buds and feelings.
This self-guided food tour is your passport to all of it.
You wander at your own pace (read: stop whenever your stomach or camera tells you to), hit six authentic foodie spots, enjoy little discounts that feel like insider magic, and eat the kind of bites locals actually line up for.
It’s the easiest way to taste the real Amsterdam without being dragged around in a group where someone keeps asking for a bathroom stop.
Our tours regularly sell out year-round. To get your preferred dates and to avoid
missing out, we highly recommend booking as soon as possible.
Imagine strolling through narrow Jordaan streets where the houses lean a little, the locals chat through open windows, and the smell of something delicious follows you like a friendly ghost. This neighbourhood is postcard-pretty in a way that makes you mutter, “Okay, rude,” and then pull out your phone again anyway.
You stop for a sandwich so good it deserves its own TED Talk.
Then a butcher hands you a tasting that somehow tastes like Dutch heritage and happiness. A few steps later? Sweets that have been perfected over generations.
And don’t get me started on the fried fish — it’s basically a warm hug in crispy form. No guide. No group. No awkward waiting for that one person who reads signs out loud. Just you, your phone, and a route that leads you from one iconic bite to the next while whispering, “Look at you, living your best foodie life.”
By the end, you won’t just have visited the Jordaan — you’ll have eaten your way through its history, its charm, and its slightly mischievous Dutch soul.
It’s less a food tour, more a delicious love letter to Amsterdam… written in crumbs.

Each stop shows a different slice of Dutch flavour — savory, sweet and proudly local. From old-school craftsmanship to legendary bakeries, you’ll taste how Amsterdam has kept its culinary heart alive through generations.

Walk along its canals and hidden alleys while sampling local specialties from beloved shops and stalls. It’s a journey through stories and flavours woven into the fabric of Amsterdam life.

Start anytime between 11:30 AM and 2:00 PM. Pause for photos, chat with locals or sit by the canal with your treats. Whether you finish in two hours or stretch it into an afternoon, it’s your foodie adventure.

Every stop is a small business with big heart — run by Amsterdammers who pour their soul into their craft. You’ll taste family recipes, decades of tradition and authentic Dutch hospitality.

Independent, affordable and fun — ideal for explorers who love freedom and food. Families love it too — kids pick their favourites and set the pace. A relaxed, delicious way to discover Amsterdam together.
We could tell you how great our tours are—but our guests do it better. Here are some testimonials and reviews after joining our tours.
Local guides who actually live here — real stories, real opinions, zero scripts.
Small groups, genuine connection, and reviews from people who don’t hand out praise lightly.
No dry history lectures — just why it mattered to real people then and why it still matters now.
From first message to last canal goodbye, you deal with humans who help you figure it out.
Cancellation Policy Cancel or reschedule free of charge up to 24 hours before your tour for a full refund or a new date. Within 24 hours, refunds and free rescheduling aren’t possible — but you’re always welcome to book a new tour.
Flexible Cancellation: Cancel or reschedule with all the flexibility up to 24 hours in advance of the tour.
Great Tour Guarantee: If you don’t have a great tour, let us know and we promise to make it right with a full refund or voucher for a future visit.
Absolutely! It’s one of the most authentic and affordable ways to explore Amsterdam and its culinary heritage independently.
After booking, you’ll receive a PDF guide with stories, tips and Google Maps links. Follow the route, pay at each location and enjoy exclusive discounts and mini tastings.
Between 11:30 AM and 2:00 PM for the best vendor availability. Most close around 5 PM.
Yes, you’ll need mobile data to open maps and read stories.
Yes — it’s self-guided, so you set the pace.
No. Expect to spend around €25 per person for all tastings.
Around 2 – 2.5 hours depending on how long you linger. Walking time is roughly 20–30 minutes in total.
Four out of the six stops on our De Jordaan route offer vegetarian options, so you’ll still have plenty to enjoy if you don’t eat meat.
However, if you’re gluten-free or vegan, this tour probably isn’t the right fit (for now). Amsterdam quite literally runs on eggs, butter and wheat — so vegan and gluten-free options are still limited. Maybe one day we’ll design a plant-based route, but for now, this one’s best suited for omnivores and vegetarians.
The route includes six specially curated stops:
• A classic Jordanese sandwich from a local legend
• A Dutch cheese tasting at a neighbourhood shop
• A visit to a historic candy store for liquorice and old-school sweets
• A century-old butcher for typical Dutch sausages
• One of Amsterdam’s best fish stalls for herring and kibbeling
• A cozy brown bar for a slice of one of the city’s best apple pies
Walking time is short (about 20–30 minutes total), and you’ll spend most of the tour
enjoying local ambience and stories at each stop.
1 – 8 people recommended. Larger groups may need to split between stops.
No problem — stops are close together and the food tastes just as good under an umbrella.
No. The PDF guide is your storyteller and navigator — it takes just five minutes to read before you start.
Guided tours cost around €100 per person and include food with a live guide. A self-guided tour gives you freedom — you spend roughly €37.50 total (PDF + food) and explore independently.
Perfect for independent travellers and families who enjoy flexible exploration and local connection.
Email hello@whoisamsterdam.com — we’re happy to help plan your foodie adventure!