You know that moment when you land somewhere new and think, “Can someone just show me the good stuff? The real stuff. Without wasting my time?”
That’s basically our job description.
Before your private Amsterdam tour, we jump on a quick phone call to get a feel for you. Who you’re travelling with, what you’re into, what kind of pace you like, and the sort of things you actually want to remember from the trip afterwards. Then we build the day around that.
Your private tour guide meets you wherever makes sense. Hotel lobby. Airbnb doorstep. That café you found this morning and immediately got attached to. And from there, the day is yours.
We’ve been doing this for years now. Private city tours for couples who want something personal without it feeling overly curated. Walking tours for friends who want stories, canals, and a genuinely good bar recommendation every now and then. Family tours where the kids are engaged and the parents aren’t quietly running on fumes by mid-afternoon.
A lot of people also combine this with one of our more custom experiences, like the People of Amsterdam private tour, where the day becomes less about sightseeing and more about meeting the city properly through the people who live here.
And if something catches your eye halfway through the tour, we change direction. That’s kind of the point. If this sounds like your kind of day, you’ll probably love it.
We don’t do one-size-fits-all. Here’s what we can build for you, and honestly, most people end up combining a few of these.
Amsterdam is one of those rare cities that was made for walking. Not metaphorically. Literally.
The historic city centre is a UNESCO World Heritage site, the canals loop naturally into each other, cars are secondary characters here, and half the magic happens in the tiny details you’d otherwise walk straight past.
A hidden courtyard. A leaning house. A canal bridge at sunset. The one café locals quietly gate-keep. And walking is still the best way to actually understand the city.
Our private walking tours are flexible storytelling experiences designed around your interests, pace, and energy. Some guests want history. Some want culture. Some want hidden neighbourhoods. Some just want to understand why Amsterdam feels so different from other cities.
We usually recommend either:
early mornings (from 8 AM onwards), when the city still feels calm and local or evenings, when the canals glow and Amsterdam becomes ridiculously beautiful
(Of course, daytime tours are absolutely possible too if that fits your schedule better.)
We guide private friends groups, families, solo travellers, schools, and corporate groups. And because Amsterdam city regulations allow a maximum of 15 guests per guide, larger groups are simply split into smaller groups with multiple guides.
No scripts. No umbrella-following zombie marches. Just Amsterdam explained by somebody who actually lives here.
Starting from €90 per hour, per guide | 2 to 4 hours • Max 15 guests per guide
This is the experience people write emotional reviews about afterwards.
The Humans of Amsterdam Cultural Walking Tour is our most personal and unforgettable experience – a four-hour cultural immersion through the city where Amsterdam stops feeling like a postcard and starts feeling human.
You explore the canals, hidden streets, brown cafés, and historic neighbourhoods together with your guide, but what makes this experience different is that you also meet real locals along the way.
Not actors. Not performances. Real Amsterdammers.
A former sex worker.
The Flower Bike Man.
A coffeeshop owner.
A refugee advocate.
A local entrepreneur.
The experience includes two local encounters, Dutch apple pie, drinks, hidden places, and conversations that usually stay with people long after the trip is over.
It’s thoughtful, funny, nuanced, deeply human, and honestly difficult to compare to normal walking tours. This is for travellers who want depth, connection, and a version of Amsterdam most visitors never get access to.
Private experiences starting from €629 | 4 hours • Unique cultural storytelling experience • Meet & greet with 2 locals
Kids don’t care about dates.
They care about weird houses, hidden details, pancakes, funny stories, and whether somebody actually keeps their attention longer than seven minutes.
That’s exactly why we designed this tour.
Our family walking tours are built specifically for mixed-age groups — younger kids, teenagers, parents, grandparents, all together without anybody feeling bored or left behind.
We adjust the pace, storytelling style, stops, and topics depending on your family.
For younger kids, we include games, interaction, funny facts, mini challenges, and poffertjes halfway through the experience.
For teenagers, we can absolutely go a bit deeper into topics like Amsterdam’s counterculture, freedom, Red Light District history, and why the city became what it is today.
And weirdly enough?
Families often tell us this is one of the few moments during the trip where everybody completely forgot about their phones.
Which honestly says a lot.
Starting from €239 per family | 2 hours • Interactive • Flexible pacing
Amsterdam’s food scene goes far beyond stroopwafels and FEBO croquettes.
This city is shaped by trade, migration, and cultures from all over the world — and you taste that everywhere. Indonesian rijsttafel, Surinamese sandwiches, tiny brown cafés with legendary apple pie, neighbourhood bakeries locals quietly protect like state secrets.
Our private food tours take you through either the Jordaan or De Pijp, two neighbourhoods with completely different food personalities.
The Jordaan is cosy, classic, and full of hidden local favourites. De Pijp is vibrant, international, and built around the energy of the Albert Cuyp Market.
And because these are private tours, we shape the experience around you.
Some guests want Dutch classics and local beer. Some want vegetarian-friendly stops. Some want a relaxed lunch experience combined with storytelling and neighbourhood history.
No rushing.
No giant groups.
No tiny “sample bites” while standing on a crowded pavement.
Just really good food, local stories, and Amsterdam explained through what people actually eat here.
Private food tours starting from €349 per group 2.5 to 3 hours • Jordaan or De Pijp • Tastings included
The Rijksmuseum alone has 8,000 objects on display.
Which sounds impressive until you realise most people spend half their visit slightly overwhelmed and accidentally walk past the things they would’ve loved most.
Our private museum tours slow everything down and make the museum finally click.
We offer storytelling-driven private tours through the Rijksmuseum, and can also help arrange experiences at the Van Gogh Museum, Stedelijk Museum, and smaller collections around the city.
This isn’t an academic lecture.
And it’s definitely not the “stand in a crowd while somebody reads labels” experience.
We explain the Dutch Golden Age through people, power, beauty, trade, rebellion, and the strange little details that make paintings suddenly feel alive.
You leave understanding not only the art — but also the Netherlands itself a little better.
Starting from €290 per group | Museum tickets separate • Approx. 2 hours
Amsterdam is wonderful.
But the Dutch countryside feels like a completely different world sometimes.
Working windmills surrounded by nothing but fields and water. Tiny villages where people still leave their doors unlocked. Fishing towns that somehow feel frozen in time. Tulip fields so colourful they almost look fake in real life.
And honestly? We deliberately avoid the big tourist-machine version of the countryside.
So no giant buses at Zaanse Schans.
No standing in crowds behind umbrellas.
No “quick photo stop, everybody back on the bus” energy.
Instead, we take you to quieter, more local places like De Rijp, Edam, and the beautiful Museum Molen, a real working windmill in one of the oldest reclaimed landscapes in the Netherlands.
This is the countryside locals actually escape to themselves.
During tulip season (late March to mid-May), we also explore the flower region and quieter tulip spots away from the biggest crowds whenever possible.
Everything is done privately by comfortable minivan with a maximum of 7 guests, so the experience stays flexible, relaxed, and personal.
It’s peaceful, deeply Dutch, and honestly the perfect contrast after the intensity of Amsterdam.
Look. Amsterdam was built on water.
Seeing the city from a boat isn’t touristy. It’s literally how the city was designed to be experienced.
We organise private canal cruises on classic salon boats, intimate open boats, and smaller private vessels depending on your group size, season, and vibe.
Some guests want champagne and silence.
Some want storytelling from a guide onboard.
Some want sunset.
Some want wine, snacks, and a floating living room feeling.
And many guests combine it with a walking tour:
morning on foot, afternoon on water.
Which is honestly a pretty perfect Amsterdam day.
Pricing depends on:
Boat type
Duration
Season
Group size
So tell us what you’re dreaming of and we’ll build it with you.
Starting from 450 EUR for an 1 hour cruise
We can also combine experiences into fully organised private Amsterdam days.
For example:
private walking tour lunch reservation private boat cruise
family walking tour pancake stop Rijksmuseum
countryside tour canal cruise dinner reservation
museum morning Jordaan food tour sunset canal cruise
You don’t have to figure everything out yourself.
We can help shape the flow of your day so Amsterdam feels smooth, personal, and surprisingly stress-free.
If that sounds like your kind of travel, get in touch and we’ll build something together.
Request a private tourThink of us as your Amsterdam menu. Local characters and hidden courtyards, you tell us what you are hungry for, we turn it into a route.
No strangers, no forced small talk. Just you and your people, walking, talking, pausing for photos and snacks. Your pace, your inside jokes, your memories.
Coffee break. Surprise church visit. Emergency bakery stop. Great. Your guide reads the energy and flexes the plan, so the day feels lived, not scheduled.
From first email to last goodbye at the canal, you have us. We listen, tweak, and fine tune so the tour actually fits you. Smooth, human, easy.
Honestly, half the people who reach out to us start with something like “we’re coming to Amsterdam and we have no idea what to do.” That’s a perfectly good starting point.
Tell us your dates, your group, and the vague feeling you’re going for (relaxed? adventurous? culture-heavy? food-focused? “just show us the best bits”?) and we’ll come back with ideas. We can also hop on a quick call if you’d rather talk it through.
Our job is to listen first, then shape something that actually fits your trip.
Tell us your dream version of Amsterdam and we’ll build the tour that fits. First time in the city, third time back, traveling with kids, friends, or your entire extended family — we’re here for all of it.
Share:
• what you’re curious about
• places you want to see
• people you’d love to meet
• any wild ideas you secretly hope are possible
Add your dates and group size, and we take it from there. You’ll hear from us within 24 hours.
Not sure what you want yet? We can hop on a quick call, listen, and shape it together.
Our job is simple: create an unforgettable Amsterdam experience — calm, personal, and nothing like a tour bus day.
On a private tour, the guide is just for you.
The route, pace, and stories are tailored to your interests and your group We can adapt for kids, grandparents, colleagues, or that one friend who loves niche history Start times are more flexible You have space to ask every question and shape the day as you go A shared tour is one of our public tours, like the Hello Amsterdam Walking Tour or Humans of Amsterdam.
You join other travellers The route and timing are set It is more budget friendly and more social Ideal for solo travellers, couples, and small groups who enjoy meeting others and do not need the day fully tailored around them If you want maximum flexibility, more depth, and time focused on your group dynamic, private is usually the better fit.
If you like a social atmosphere and a ready made plan at a lighter price, shared tours work very well.
As early as you can.
For regular private city tours, we often still manage last minute, especially outside peak weekends.
For seasonal tours like tulip field tours, earlier is key. Tulip tickets and time slots are limited and extremely popular. Last minute spots are almost impossible once the season fills up, so if tulips are a must for you, get in touch as soon as you know your dates.
For standard private tours: More than 7 days before the tour: full refund
Within 7 days of the tour: no refund
This is because guides and partners are already booked and blocked for you.
For larger, more complex private programs, we clearly state any adjusted terms in your offer before you confirm.
Yes, absolutely.
You do not need to arrive with a perfect plan.
If you are not sure what is possible or what fits your group, we can schedule a short call, listen to your wishes, and talk you through a few options.
You tell us who you are travelling with and what kind of feeling you want from your day.
We translate that into concrete ideas and then follow up with a clear proposal by email.
Yes. This is where it gets fun. We can help with: Private or small group canal cruises Food and drink stops, tastings, or full meals Tulip fields, countryside, or off the beaten path areas Special visits with local characters or partners Tell us what kind of day you imagine and we suggest what fits your budget and energy.
Yes. Private tours are ideal for mixed age groups, because we set the pace and vibe to match your people.
We can: Keep stories lighter and more visual for kids Add games and interactive elements Build in more breaks or shorter walking distances for older guests Just let us know who is coming and we design the day around them.
Most private tours are in English.
We can also offer tours in German, and in some cases other languages, depending on guide availability. If language is important for you, mention it right away in your request so we can match you with the right guide.
This is Amsterdam, so rain is more “when” than “if”.
Light rain: the tour goes ahead, we adjust the route and use cover where we can.
Serious storm: we look at options with you and find a safe, realistic plan together.
Good shoes and a decent jacket usually solve most weather issues.
Yes, up to a very useful point.
We are happy to:
Put together a complete activity plan for one or two days
Advise you on what to do when, so the days feel smooth and not rushed Recommend hotels and neighbourhoods that fit your style and budget Suggest restaurants and cafés that actually fit your taste Make restaurant reservations for you, if you like What we do not do is book your hotel for you.
Hotel bookings stay in your hands, so you keep full control over payment, cancellation, and room choices.
Everything around activities, experiences, and where to eat is where we come in.
It depends on a few things: Tour length Group size Season and time of day Extras like boat rides, tastings, countryside, special experiences
Share those details in your request and we send you a clear, tailored quote. No surprise fees or hidden “by the way” costs.
Yes, up to a very useful point.
We are happy to:
Put together a complete activity plan for one or two days
Advise you on what to do when, so the days feel smooth and not rushed Recommend hotels and neighbourhoods that fit your style and budget Suggest restaurants and cafés that actually fit your taste Make restaurant reservations for you, if you like What we do not do is book your hotel for you.
Hotel bookings stay in your hands, so you keep full control over payment, cancellation, and room choices.
Everything around activities, experiences, and where to eat is where we come in.
It depends on a few things: Tour length Group size Season and time of day Extras like boat rides, tastings, countryside, special experiences
Share those details in your request and we send you a clear, tailored quote. No surprise fees or hidden “by the way” costs.
almost anything that fits in a day and in Amsterdam.
City highlights, neighbourhood deep dives, family days, food focused walks, countryside, tulip fields, boat add ons, “no museums, just vibes”, or themed experiences with special locals.
You tell us what you are curious about and we shape the tour around that, instead of squeezing you into a fixed template.
Most private walking tours take between 2 and 4 hours.
That is enough time to actually feel the city, not just tick it off, while still keeping everyone’s feet and attention span happy.
If you want more, we can design a full day or even a 1–2 day itinerary for you.
Think a combination of walking tours, canal cruises, food stops, and time to explore on your own, all stitched together into one clear plan.
Are you looking for great activities to do, the best foodie places, the best bars or how to simply experience Amsterdam like a local? We know the city better than the back of our hand.