WHO IS AMSTERDAM


ABOUT US




Our Mission

WE EXIST TO HELP VISITORS OF AMSTERDAM FEEL AT HOME IN OUR CITY.

Our Purpose

TO CONNECT TRAVELLERS TO OUR CULTURE IN A SUSTAINABLE AND REAL WAY

Our Vision

We’re matchmakers and connectors. We believe travel breaks down walls and builds bridges to new cultures — beliefs, rituals and ways of life — and, more than that, it lets us break bread with others. To us, tourism is not about consumption. It’s about curiosity, connection and celebration. After a collective hiatus, these things ring especially true.

 

We’re committed to being part of the solution. To shape an Amsterdam where visitors are a part of our city, even if it’s just for a day. And to create a sustainable eco-system where locals and visitors thrive in co-existence.

 

We do that by focusing on the Who and not the What. Why’s that, you ask? Because our lives are the sum of the moments that matter. It’s the places we go to, the food we eat, the stories we share and the people we meet.

What We Do

“Know the people, live the city.”

We started out running tours that set out to share our city’s sights and stories of our fellow Amsterdammers. The ones that visitors — travellers, old and new friends — needed to see, hear and meet. When the world shut down, we came up with new ways to keep the conversation flowing. In every content and experience we create, we guide our audience in one direction: towards an unexpected home away from home.

In 2021, it was time for us to evolve. So we joined forces with Amsterdam’s movers and shakers – from pioneers in food tours and intimate boat rides to local family-owned businesses – to reveal the real Amsterdam we love so damn much and help visitors feel right at home. Every journey is different, just like every tour and every piece of content. Discover who is Amsterdam. And let Amsterdam discover you.

 

Who We Are

Amsterdam was bursting at the seams. The soundtrack of bicycles and luggage wheels was on repeat. Tourism was thriving, but tensions ran high. The famous Dutch tolerance was thinning as locals felt the pain of our city disappearing to “Nutella shops” and AirBnB’s. So we decided to be part of the solution. In 2018, Who is Amsterdam Tours was born out of love for our home city and the desire to bridge travellers and locals in a real and meaningful way.

Who Is Amsterdam is your guide to the real Amsterdam. We believe that travelling helps us to transcend a world beyond our own. So in everything we do, we connect travellers to the heart of our city — the people — so that you feel at home and become one of us, even if for a day.

Hello, I’m Alexandra!

In 2018, I started Who is Amsterdam Tours — out of love for my home city and the people I’m proud to call my clan.

I’m originally from Poland, grew up in Germany and I’ve been in Amsterdam for 13 years.

SIZE MATTERS

Flat as a pancake. That’s the Netherlands for ya. Thanks to the absence of dominating skyscrapers, Amsterdam is like a picture-perfect village. Throw in the unmistakable soundtrack of “trings trings” — enter the cyclists. Yes, we have more bikes than people. Cars are considered guests here. Speaking of, even the automobiles are ultra-mini here! All these make Amsterdam a bonafide global city with a touch of tiny town, which brings us to the next point.

Who We Are

#4 - Gezellig

If you only learned one Dutch word, it’s “gezellig” (pronounced heh-SELL-ick with a gutteral “G”). There’s no direct English translation, but the closest one is cozy. But it sure as hell is worlds apart from the Scandinavian sentiment “hygge” — think one wrapped up in a woollen cardigan and matching thick socks, with a matcha and a Bob Ross autobiography in hand, lounging flat-out by the fireplace. “Gezelligheid” is like the extraverted cousin of “hygge” a la the joy of connecting with others. Having beers with friends at a local pub is “gezellig”. Eating a Whopper in your car alone is not. Get it?

STRANGER DANGER WHAT?

Here in Amsterdam, it’s common for strangers to smile and say “hello” on the streets. It’s truly refreshing, especially in today’s eyes-glued-to-screen era (Did we mention both Alexandra and I met on a tram?). It feels good to be seen, albeit briefly.

It trickles down to casual conversations at a bar with someone. It’s easy to strike up a conversation with Amsterdammers. Especially over a cold one. Trust us, it’s almost, always “gezellig”.

#5 - Be Normal

“Doe maar gewoon, dan doe je al gek genoeg.”

 

– Old Dutch saying, meaning: Act normal, that’s strange enough

Growing up in Singapore in the 1990s, we were encouraged to pursue the 5C’s. Cash. Credit card. Condo. Car. And Country Club membership. Though times have changed, cash remains king there.

BRAGGING GETS YOU NOWHERE

In Amsterdam, wealth does not make a person better or more important. In short, bragging is not part of the culture here. Just be normal! A Tesla doesn’t make you better. Nor that holiday in the Maldives! Amsterdammers are genuinely happy for anyone who’s found success. But trust us, no one’s going to roll out the red carpet anytime soon. Be normal!

It trickles down to casual conversations at a bar with someone. It’s easy to strike up a conversation with Amsterdammers. Especially over a cold one. Trust us, it’s almost, always “gezellig”.

Final Thoughts

So there you have it —  our 5 reasons why living in Amsterdam is special to us. Of course, this city has its imperfections. But Amsterdam has always been an open place for us to fully be ourselves unapologetically. We’ve learned a ton from our fellow Amsterdammers — to speak up, be hands-on, creative, and embrace differences and work with them. We love our cosmopolitan village and we feel damn grateful to be here every day. And we’re proud to share our home with you.

Feel inspired?

Let us know when you come over. Mail us for our Award-Winning Private Walking Tour, sit down at the Gay monument with our Goodie food Box or take the DIY Food tour. Or simply browse through our selection of Finest Original Experiences.

Red Light: Stripped
Red Light: Stripped

Uncover its naked truths — virtually

Those Dam Boat Guys
Those Dam Boat Guys

No better way to float

Einstein Bike Tour
Einstein Bike Tour

Bike like a genius

Amsterdam DIY Foodie Tour
Amsterdam DIY Foodie Tour

Eat, walk, repeat— without skipping a beat

Amsterdam Countryside Tours
Amsterdam Countryside Tours

Explore beyond the canals and cobblerstone

A’dam Good Foodie Box
A’dam Good Foodie Box

Amsterdam’s first food tour in a box – delivered right to your doorstep

The Hungry Birds
The Hungry Birds

Amsterdam’s flyest food tour

Black Bikes Amsterdam
Black Bikes Amsterdam

Handcrafted Dutch bikes for rent

Slow-Travel Tour
Slow-Travel Tour

Know the people, live the city. An exclusive private walking experience.

Hello Amsterdam Walking Tour
Hello Amsterdam Walking Tour

Get the essence of Amsterdam in 2 hours.

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