WHO IS AMSTERDAM


ABOUT US




Our Mission

WE EXIST TO HELP VISITORS OF AMSTERDAM FEEL AT HOME IN OUR CITY.

Our Purpose

TO CONNECT TRAVELLERS TO OUR CULTURE IN A SUSTAINABLE AND REAL WAY

Our Mission

We exist to help any traveller feel at home in Amsterdam — even if it’s just for one day, but ideally for a lifetime.

 

Who Is Amsterdam is an all-in-one travel guide for authentic and sustainable experiences.

 

We empower independent travellers to plan their trip and discover Amsterdam with peace of mind and fuss-free. How do we do that? By producing original content, curating and offering unique experiences to immerse them in the Amsterdam lifestyle.

 

We believe in people. To us, it’s the people that make Amsterdam so unique. Together with a bunch of like-minded local independent businesses — trailblazers and trendsetters in Amsterdam’s travel industry — we pull every string to help travellers feel like they’re a part of our city, not just a number. Our common goal is to help travellers connect to our city in a real and responsible way in this city we call home.

 

For us, it means to slow down, connect our guests to the stories and the people they need to hear and meet, take them to places where we eat, drink, socialize and live. And yeah, we keep our groups intimate to keep our streets free. This is what authentic and sustainable tourism is to us.

 

We believe that travel breaks down walls and bridges us to new ideas, beliefs, rituals and ways of life. Perhaps more than ever, this is exactly what we need to move humanity forward. A world connected and celebrated for our differences. Where stories are our currency and questions are the key to feeling at home anywhere — starting in Amsterdam.

What We Do

“Know the people, live the city.”

We started out running tours that set out to share our city’s sights and stories of our fellow Amsterdammers. The ones that visitors — travellers, old and new friends — needed to see, hear and meet. When the world shut down, we came up with new ways to keep the conversation flowing. In every content and experience we create, we guide our audience in one direction: towards an unexpected home away from home.

In 2021, it was time for us to evolve. So we joined forces with Amsterdam’s movers and shakers – from pioneers in food tours and intimate boat rides to local family-owned businesses – to reveal the real Amsterdam we love so damn much and help visitors feel right at home. Every journey is different, just like every tour and every piece of content. Discover who is Amsterdam. And let Amsterdam discover you.

 

Who We Are

Amsterdam was bursting at the seams. The soundtrack of bicycles and luggage wheels was on repeat. Tourism was thriving, but tensions ran high. The famous Dutch tolerance was thinning as locals felt the pain of our city disappearing to “Nutella shops” and AirBnB’s. So we decided to be part of the solution. In 2018, Who is Amsterdam Tours was born out of love for our home city and the desire to bridge travellers and locals in a real and meaningful way.

Who Is Amsterdam is your guide to the real Amsterdam. We believe that travelling helps us to transcend a world beyond our own. So in everything we do, we connect travellers to the heart of our city — the people — so that you feel at home and become one of us, even if for a day.

Hello, I’m Alexandra!

In 2018, I started Who is Amsterdam Tours — out of love for my home city and the people I’m proud to call my clan.

I’m originally from Poland, grew up in Germany and I’ve been in Amsterdam for 13 years.

SIZE MATTERS

Flat as a pancake. That’s the Netherlands for ya. Thanks to the absence of dominating skyscrapers, Amsterdam is like a picture-perfect village. Throw in the unmistakable soundtrack of “trings trings” — enter the cyclists. Yes, we have more bikes than people. Cars are considered guests here. Speaking of, even the automobiles are ultra-mini here! All these make Amsterdam a bonafide global city with a touch of tiny town, which brings us to the next point.

Who We Are

#4 - Gezellig

If you only learned one Dutch word, it’s “gezellig” (pronounced heh-SELL-ick with a gutteral “G”). There’s no direct English translation, but the closest one is cozy. But it sure as hell is worlds apart from the Scandinavian sentiment “hygge” — think one wrapped up in a woollen cardigan and matching thick socks, with a matcha and a Bob Ross autobiography in hand, lounging flat-out by the fireplace. “Gezelligheid” is like the extraverted cousin of “hygge” a la the joy of connecting with others. Having beers with friends at a local pub is “gezellig”. Eating a Whopper in your car alone is not. Get it?

STRANGER DANGER WHAT?

Here in Amsterdam, it’s common for strangers to smile and say “hello” on the streets. It’s truly refreshing, especially in today’s eyes-glued-to-screen era (Did we mention both Alexandra and I met on a tram?). It feels good to be seen, albeit briefly.

It trickles down to casual conversations at a bar with someone. It’s easy to strike up a conversation with Amsterdammers. Especially over a cold one. Trust us, it’s almost, always “gezellig”.

#5 - Be Normal

“Doe maar gewoon, dan doe je al gek genoeg.”

 

– Old Dutch saying, meaning: Act normal, that’s strange enough

Growing up in Singapore in the 1990s, we were encouraged to pursue the 5C’s. Cash. Credit card. Condo. Car. And Country Club membership. Though times have changed, cash remains king there.

BRAGGING GETS YOU NOWHERE

In Amsterdam, wealth does not make a person better or more important. In short, bragging is not part of the culture here. Just be normal! A Tesla doesn’t make you better. Nor that holiday in the Maldives! Amsterdammers are genuinely happy for anyone who’s found success. But trust us, no one’s going to roll out the red carpet anytime soon. Be normal!

It trickles down to casual conversations at a bar with someone. It’s easy to strike up a conversation with Amsterdammers. Especially over a cold one. Trust us, it’s almost, always “gezellig”.

Final Thoughts

So there you have it —  our 5 reasons why living in Amsterdam is special to us. Of course, this city has its imperfections. But Amsterdam has always been an open place for us to fully be ourselves unapologetically. We’ve learned a ton from our fellow Amsterdammers — to speak up, be hands-on, creative, and embrace differences and work with them. We love our cosmopolitan village and we feel damn grateful to be here every day. And we’re proud to share our home with you.

Feel inspired?

Let us know when you come over. Mail us for our Award-Winning Private Walking Tour, sit down at the Gay monument with our Goodie food Box or take the DIY Food tour. Or simply browse through our selection of Finest Original Experiences.

Professional Amsterdam Photoshoot with Florencia
Professional Amsterdam Photoshoot with Florencia

Capture your favourite moments.

Amsterdam Do-It-Yourself Foodie Tour
Amsterdam Do-It-Yourself Foodie Tour

Eat, walk, repeat

Hungry Birds Street Food Tours
Hungry Birds Street Food Tours

The most complete food tour in Amsterdam

Black Bikes Amsterdam
Black Bikes Amsterdam

“Hop-on and drop-off” bike rental

Einstein Bike Tour
Einstein Bike Tour

Discover Dutch culture on wheels

Amsterdam Countryside Tours
Amsterdam Countryside Tours

Explore beyond the canals and cobblestone

Private Slow-Travel Walking Tour
Private Slow-Travel Walking Tour

Get up close and personal with unique locals

Romantic Tour Amsterdam
Romantic Tour Amsterdam

Fall in love in Amsterdam

A’dam Good Foodie Box
A’dam Good Foodie Box

Amsterdam’s original food tour in a box

Red Light: Stripped
Red Light: Stripped

Uncover its naked truths — virtually

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