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You're invited to the launch of AMSTERDAM's GRASSROOTS TRAVEL PLATFORM

Fill in the form and join us.

Local entrepreneurs take centre stage to share inspiring stories about how progressive tourism positively impacts visitors, the local community and Amsterdam. It’s not just lip service, it’s as real as it gets.

Where: Brewery De Prael 

When:  March 23rd, 2023

Time:  16:00 – 18:30 hrs / 4 pm – 6:30 pm

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Your host: Alexandra Gudowski

Owner Who is Amsterdam


Amsterdam is doing everything to attract a new type of tourist. The kind that seeks unique experiences that connect them to our city’s soul. Not just wandering the Red Light District or getting lost in big-group or audio tours.

Grassroots – new waves

Our platform is home to a collection of experiences that represent Amsterdam in a fresh and personal way – curated by local guides. Connect with present-day iconic locals or historical badasses and hear their stories. Sail the canals with the “pirates” of Amsterdam. And so much more. It’s Amsterdam tourism at its finest – reimagined – by a collective of award-winning independent tour operators with tens of thousands of five-star reviews under our belts.

Benefit locals

Preserve cultural heritage

Practice sustainable leadership

Embrace inclusivity

Respect the environment

Enough = enough

Creating memorable experiences for visitors is our priority, but not at any price. This is why we protect our city by focusing on five criteria to secure the future of Amsterdam.

See you on the 23rd of March!

We founded Who is Amsterdam with a three-fold mission. We’re here to celebrate curiosity, foster community, and create a better Amsterdam. – Together with you.