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Local entrepreneurs take centre stage to share inspiring stories about how progressive tourism positively impacts visitors, the local community and Amsterdam. It’s not just lip service, it’s as real as it gets.
Where: Brewery De Prael
When: March 23rd, 2023
Time: 16:00 – 18:30 hrs / 4 pm – 6:30 pm
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Your host: Alexandra Gudowski
Amsterdam is doing everything to attract a new type of tourist. The kind that seeks unique experiences that connect them to our city’s soul. Not just wandering the Red Light District or getting lost in big-group or audio tours.
Grassroots – new waves
Our platform is home to a collection of experiences that represent Amsterdam in a fresh and personal way – curated by local guides. Connect with present-day iconic locals or historical badasses and hear their stories. Sail the canals with the “pirates” of Amsterdam. And so much more. It’s Amsterdam tourism at its finest – reimagined – by a collective of award-winning independent tour operators with tens of thousands of five-star reviews under our belts.

Benefit locals

Preserve cultural heritage

Practice sustainable leadership

Embrace inclusivity

Respect the environment
Enough = enough
Creating memorable experiences for visitors is our priority, but not at any price. This is why we protect our city by focusing on five criteria to secure the future of Amsterdam.