2000+ Reviews
15000+ Happy
Guests
2000+ Reviews
15000+ Happy
Guests
You know what Amsterdam doesn’t need?
Another list of the “10 best things to do” telling you to visit the Rijksmuseum, take a canal cruise and eat a stroopwafel.
You already know that.
99 Secrets of Amsterdam is for everything that comes after.
Where do you go for breakfast?
Where should you eat when last night’s “just one drink” turned into five? What’s actually worth doing when it rains?
Which TikTok-famous places are worth the queue—and which absolutely aren’t?
Where do you find a great brown café? An independent shop? A weird little museum? A proper late-night bite? Somewhere to go alone without feeling awkward?
We collected 99 places we genuinely recommend, organised them into 33 ridiculously useful categories, and put every single one onto a dedicated Google Map.
So instead of spending half your trip Googling Amsterdam…
you can actually be in Amsterdam.
PRICE: 29 EUR
One purchase gives you:
100% digital. No book to carry around.
After purchasing, you’ll receive the beautifully designed 99 Secrets of Amsterdam PDF, which you can keep on your phone, tablet or computer.
You’ll also get access to our dedicated Google Map, where all 99 recommendations are pinned.
Open map. Pick secret. Go.
Perfect for:
Food & Coffee
Breakfast Spots Locals Love
Hangover Brunch Spots
Traditional Places to Eat Like a Local
Stylish Cafés That Hit the Spot
Dreamy Bakeries for Your Sweet Tooth
Budget Eats That Won’t Break the Bank
Epic Restaurants to Reserve Ahead
Indonesian Restaurants With Big Flavours
Green & Glorious Vegan Restaurants
Things to Do & Discover
Rainy Day Suggestions
Sunny Day Recommendations
Tourist Attractions Worth Your Time
TikTok Traps to Avoid — and Where to Go Instead
Weird & Wonderful Museums You’ll Love
Street Markets to Get Lost In
Book Stores for Book Lovers
Local Indie Shopping Gems
Hidden Green Spaces to Chill
Gems for Culture Vultures
Atmospheric Cinemas for Film Lovers
Photogenic Spots You Can’t Miss
Drinks & After Dark
Local Breweries That Are Not Heineken
Historical Brown Bars With the Vibes
Cool Cocktail Bars — Old & New
Rooftop Bars for Drinks With a View
LGBTQ Bars for a Good Night Out
Spaces to Dance That Are Not Clubs
Intimate Live Music Venues
“Coffeeshops” That Don’t Blow
Places for Quality Late-Night Bites
Chill Spots for Solo Travellers
Kid-Friendly Places for Families
Awesome Activities for Groups
That’s the actual structure of the guide.
Your link always gives you access to the latest version of the guide, so you have the most current recommendations when it’s time for your Amsterdam trip.
That’s actually more valuable than saying “quarterly updates,” because the customer doesn’t need to understand or manage the update process at all. They just know: the link I bought stays useful.
The PDF explicitly explains that Amsterdam changes quickly—restaurants change, bars close, new places appear—which is why the guide is reviewed quarterly.
Basically: we tell you where we’d go. What happens when you get there is gloriously up to you.
Our tours regularly sell out year-round. To get your preferred dates and to avoid
missing out, we highly recommend booking as soon as possible.
Amsterdam is easy to visit.
The interesting part is figuring out where to actually go.
Because once you’ve seen the canals, walked through the Jordaan and taken approximately 84 photos of crooked houses, the questions start.
Where should we have dinner?
Is that place on TikTok actually good?
Where do locals drink?
What can we do because it’s raining AGAIN?
Where can I go by myself tonight?
And perhaps the most dangerous question of all:
“Should we just Google it?”
That’s how you lose 45 minutes of your holiday.
We created 99 Secrets of Amsterdam because after years of guiding visitors around this city, we realised we’re constantly answering the same question:
“Okay, but where would YOU go?”
So we finally put the answers in one place.
Not 500 places.
Not every restaurant that has ever opened within the A10.
99.
Places we think are actually worth knowing about.
They’re organised into 33 mini-lists based on the questions travellers really have. Need breakfast?
We’ve got three.
Hungover?
Different three.
Sun suddenly appeared?
Three places to make the most of it before Amsterdam changes its mind. Want a weird museum, proper Dutch food, a great cocktail, somewhere to dance that isn’t a club, a late-night bite or something genuinely fun to do with your kids?
It’s in there.
And because nobody wants to spend their holiday flicking between a PDF and Google Maps trying to work out which recommendation is nearby, we’ve pinned all 99 places onto a dedicated Google Map.
Which means the guide doesn’t tell you how to experience Amsterdam. It gives you 99 excellent starting points.
You decide the rest.
Breakfast, brunch, bakeries, traditional Dutch food, Indonesian restaurants, vegan restaurants, budget favourites and restaurants worth booking ahead. Not “Amsterdam’s most Instagrammed pancake.”
Places we’d happily send a friend.
Some famous Amsterdam attractions deserve the attention.
Others… Well.
Let’s just say we included an entire category called TikTok Traps to Avoid. We’ll tell you what’s worth your precious Amsterdam hours—and where we’d go instead.
Tiny museums. Independent bookshops. Unexpected cultural spaces. Hidden gardens. Atmospheric cinemas.
The places that don’t necessarily make the first page of Google—and are often much more memorable because of it.
Historic brown cafés. Independent breweries.
Cocktail bars. Rooftops.
LGBTQ+ bars. Live music.
Places to dance that aren’t nightclubs.
And yes, even coffeeshops that don’t blow.
Pun completely intended.
Rainy day? Sunny day?
Travelling alone? Dragging children around?
Out with six friends who all want something different?
There is a list for that.
Because sometimes you don’t need “Amsterdam’s best restaurant.” You need somewhere good that’s right for right now.
Every recommendation comes with an address in the guide.
But we’ve made things even easier.
You’ll also receive our dedicated 99 Secrets Google Map, with every location pinned. Open it while you’re wandering around, see what’s nearby and pick your next Amsterdam secret.
Zero spreadsheet energy required.
We could tell you how great our tours are—but our guests do it better. Here are their video testimonials after joining our tours.
The Perfect Start to Your Amsterdam Trip
“We did the tour in Amsterdam with Jonas and it was a fantastic experience. He took us through a big part of the city center, making
— Anna, October 2025
Posted on TripAdvisor
A Tour That’s Both Fun and Deeply Authentic
“We had such a great time exploring Amsterdam with Jonas! He combined knowledge with humor, and we learned
— Kevin K, September 2025
Posted on TripAdvisor
Even Rain Can’t Ruin This Tour
“Despite the rain, we had a very interesting tour from our knowledgeable guide. A good
— UrsoGordo, 31 May 2025 (London, UK)
Posted on TripAdvisor
So Much More Than Just a Walking Tour
“This was hands down the best walking tour we’ve ever joined! Aryeh was incredibly dedicated and
— Maisie, 11 May 2025 (London, UK)
Posted on TripAdvisor
Feels Like Exploring With a Local Friend
“We had a fantastic walking tour of Amsterdam with Adam. He struck the perfect balance between history, humor,
— Yash, 20 July 2025
Posted on TripAdvisor
A Storytelling Masterclass Through Amsterdam
“I had the absolute pleasure of joining a ‘Who Is Amsterdam’ walking tour today, and my guide, Danni, truly made it an
— Alfredo, July 2025
Posted on TripAdvisor
A Wonderful Experience for Families
“Chantel was amazing with our daughter Lily! Thank you for the amazing tour of
— Ellen H, 18 July 2025 (Falls Church, VA)
Posted on TripAdvisor
Come see what all the buzz is about and contact us! We can’t wait to meet you!
Local guides who actually live here — real stories, real opinions, zero scripts.
Small groups, genuine connection, and reviews from people who don’t hand out praise lightly.
No dry history lectures — just why it mattered to real people then and why it still matters now.
From first message to last canal goodbye, you deal with humans who help you figure it out.
Digital Product Policy: Because 99 Secrets of Amsterdam is a digital product and you receive immediate access after purchase, all sales are final and non-refundable.
Unlimited Access: Your link doesn’t expire. Use the guide throughout your trip — or come back to it on your next Amsterdam visit.
Always Up to Date: We review the guide quarterly, and your link always opens the latest version.
Think of it as your Amsterdam Bible.
It’s a digital guide to 99 places in Amsterdam that we can genuinely vouch for, divided into 33 useful categories.
But rather than simply giving you another enormous list of restaurants, bars and things to do, it’s designed around the moments you’ll actually have while you’re here. It’s raining. What now?
The sun finally came out. Where should you go?
You’re hungover and desperately need brunch.
You’re travelling alone and want somewhere you’ll feel comfortable.
You’ve got the kids with you.
Or you simply need a really, really good dinner.
Find your moment, open the relevant category, and we’ll tell you where we’d go.
No. 99 Secrets of Amsterdam is completely digital, so you can keep it on your phone and have it with you wherever you go.
No extra guidebook taking up suitcase space. Your phone is heavy enough.
Once you’ve purchased the guide, you’ll receive a booking confirmation containing your personal link.
Click the link and you’re in.
There’s no time limit, so you don’t need to wait until you’re actually in Amsterdam to buy it.
As long as you like.
Even better: your link always opens the latest version of the guide. We review 99 Secrets of Amsterdam quarterly because Amsterdam changes quickly. Restaurants close, new places appear and recommendations change. So if you buy the guide in September 2026 but don’t visit until April 2027, simply open your original link in April. You’ll automatically see the most recent version. No new download. No update emails. No hunting around for version 2.0. Same link. Latest Amsterdam.
Yes—and we strongly recommend using it.
All 99 recommendations are pinned on a dedicated Google Map, so while you’re exploring Amsterdam you can quickly see what’s around you.
Hungry? Open the map.
Fancy a drink? Open the map.
Standing somewhere thinking What the hell do we do now?
You know the answer.
Absolutely.
In fact, it can save first-time visitors an enormous amount of research because we’ve already narrowed Amsterdam down to places we think are genuinely worth your time.
We’d recommend combining it with one of our Amsterdam tours at the beginning of your stay. Let us first give you the context, stories and understanding of the city—and then use 99 Secrets to explore independently.
Even better.
If you’ve already ticked off the obvious Amsterdam sights, this guide gives you plenty of reasons to go deeper.
You’ll find independent shops, unusual museums, local restaurants, cultural spaces, brown cafés, bakeries, green spaces, nightlife and places you probably didn’t discover on your first visit.
Hell yeah. That’s exactly the idea.
This isn’t something you need to complete in one day—or ever, for that matter. Use it for breakfast on Monday, a rainy afternoon on Tuesday, cocktails on Wednesday and your where-the-hell-do-we-eat-now? moment on Thursday.
We do recommend starting your stay with our Hello Amsterdam or Humans of Amsterdam tour if you can. It gives you the context to understand the city first. Then take the guide and make Amsterdam your own.
Very.
We review the guide quarterly to make sure the places we’re recommending are still places we’re happy to recommend.
And because your original link always takes you to the latest version, you don’t need to buy the guide again when it’s updated.
Yes. That’s rather the point.
The internet already has enough lists containing 147 “must-visit” Amsterdam restaurants copied from other lists.
These 99 places have been curated because we genuinely think they’re worth knowing about.
Some are hidden gems. Some are well-known places that deserve the hype. And sometimes we’ll even tell you which famous place we’d skip—and where we’d go instead.
Absolutely not.
There is no Chapter One, Day One, please proceed to location number seven. Use it however you like.
Browse by category, pick something that suits your mood or open the Google Map and see what’s close to you.
It’s your Amsterdam Bible, not your Amsterdam homework.
No.
We’ve deliberately kept it flexible.
The Google Map makes it easy to see which recommendations are close to you, but we don’t tell you that you need to visit A, then B, then C.
Your trip. Your pace. Your decisions.
We’re just making sure you’ve got 99 very good options.
Not even close.
You’ll find food and restaurants, of course, but also museums, independent shops, markets, cinemas, green spaces, breweries, brown cafés, live music, nightlife, photogenic places, activities for families, suggestions for solo travellers and plenty more. That’s why we’ve divided the 99 recommendations into 33 different categories.
No. The purchase gives you access to 99 Secrets of Amsterdam and the accompanying Google Map.
Any food, drinks, museum tickets, activities, transportation or purchases you choose along the way are paid for separately.
Sometimes.
Some of our recommendations are perfect for spontaneously wandering in. Others— particularly popular restaurants—are worth booking ahead.
Where relevant, the guide tells you, but we always recommend checking the venue’s current opening hours and reservation availability before making a special journey.
No—and actually, they work brilliantly together.
A great tour gives you something a guidebook can’t: the stories, context and human side of Amsterdam.
That’s why, if possible, we’d start with Hello Amsterdam or Humans of Amsterdam. Get grounded. Understand the city. Ask all your questions.
Then pull out 99 Secrets and start exploring on your own.
The tour helps you understand Amsterdam.
The guide helps you enjoy the hell out of it.