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Self-Guided Food Tour de Jordaan – iAmsterdam City Card

Eat Like a Local in Amsterdam — Stroll, Snack and Discover the Flavours of the
City’s Most Charming Neighbourhood

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Quick Overview

Picture yourself in De Jordaan — the kind of neighbourhood that used to belong to craftsmen and singers, and now belongs to anyone with taste buds and feelings.

This self-guided food tour is your passport to all of it.

You wander at your own pace (read: stop whenever your stomach or camera tells you to), hit six authentic foodie spots, enjoy little discounts that feel like insider magic, and eat the kind of bites locals actually line up for.

It’s the easiest way to taste the real Amsterdam without being dragged around in a group where someone keeps asking for a bathroom stop.

Tour Details

Price

  • € Free for iAmsterdam City Card holders
  • A flexible, delicious way to explore Amsterdam’s heart through food — just you, your phone and a sense of curiosity.

How it works

  • After booking, you’ll receive a beautifully designed PDF guide to download.
  • It tells you where to go, what to order, and why it matters — with Google Maps links that take you straight to each food stop.
  • There’s no live guide. You explore at your own pace, pay as you go, share bites if you like, and soak up the stories along the way.
  • Think: local knowledge in your pocket, without anyone telling you when to move on.

When Can I Go

  • Days: Tuesday to Saturday (closed Sunday & Monday).
  • Recommended start: 11:00 AM – 2:00 PM.
  • Most vendors close around 5 PM, so starting by 2 PM lets you enjoy every bite without rushing.

Duration

  • 2 – 2.5 hours, depending on how often you stop to say “wow” or “one more bite.”

Stops

  • 6 family-run foodie stops across the Jordaan.
  • A mix of Dutch classics and neighbourhood favourites locals swear by.

Starting & Ending Point

  • Start: Broodje Mokum (Rozengracht).
  • End: Café Papeneiland — Amsterdam’s most iconic brown café and the perfect place to sit,
    snack, and debrief your favourites.

Language

  • English

Group Size

  • 1 – 8 people recommended.
  • Please be kind to our small, family-run partners — this tour works best in human-sized groups.

Weather

  • Runs rain or shine.
  • Bring a raincoat, embrace the Dutch mood, and remember: food tastes just as good under an
    umbrella.

What You’ll Need

  • Internet access & mobile data (for the PDF + Google Maps).
  • A charged phone.
  • A healthy appetite.

Highlights

  • Six handpicked foodie stops with exclusive mini tastings or discounts.
  • Iconic Jordaan streets, canals, and hidden courtyards along the way.
  • A self-paced route with Google Maps links right inside your guide.
  • Dutch must-tries like cheese, apple pie, and herring, plus local neighbourhood favourites.
  • Gorgeous photo moments along some of Amsterdam’s prettiest canals.
  • Rich, story-driven context — vendor backstories, local history, and insider nuggets no app will tell you.

Food & Drinks

  • Food is not included.
  • Expect to spend about €25 per person, paid directly at each stop.
  • You’ll still get exclusive discounts and mini tastings just for our guests.

What’s Included

  • PDF guide with Google Maps links
  • 6 curated food stops, chosen for flavour and story
  • Local stories about each vendor and their craft
  • Insider tips and restaurant recommendations for the rest of your stay

What’s Not Included

  • Food and drinks (pay as you go)
  • Live guide

Important…

Our tours regularly sell out year-round. To get your preferred dates and to avoid
missing out, we highly recommend booking as soon as possible.

Tour Description

Imagine strolling through narrow Jordaan streets where the houses lean a little, the locals chat through open windows, and the smell of something delicious follows you like a friendly ghost. This neighbourhood is postcard-pretty in a way that makes you mutter, “Okay, rude,” and then pull out your phone again anyway.

You stop for a sandwich so good it deserves its own TED Talk.

Then a butcher hands you a tasting that somehow tastes like Dutch heritage and happiness. A few steps later? Sweets that have been perfected over generations.

And don’t get me started on the fried fish — it’s basically a warm hug in crispy form. No guide. No group. No awkward waiting for that one person who reads signs out loud. Just you, your phone, and a route that leads you from one iconic bite to the next while whispering, “Look at you, living your best foodie life.”

By the end, you won’t just have visited the Jordaan — you’ll have eaten your way through its history, its charm, and its slightly mischievous Dutch soul.

It’s less a food tour, more a delicious love letter to Amsterdam… written in crumbs.

Experiences & Activities

Taste the Real Amsterdam

Taste the Real Amsterdam

Each stop shows a different slice of Dutch flavour — savory, sweet and proudly local. From old-school craftsmanship to legendary bakeries, you’ll taste how Amsterdam has kept its culinary heart alive through generations.

Explore De Jordaan — the Soul of the City

Explore De Jordaan — the Soul of the City

Walk along its canals and hidden alleys while sampling local specialties from beloved shops and stalls. It’s a journey through stories and flavours woven into the fabric of Amsterdam life.

Go at Your Own Pace

Go at Your Own Pace

Start anytime between 11:30 AM and 2:00 PM. Pause for photos, chat with locals or sit by the canal with your treats. Whether you finish in two hours or stretch it into an afternoon, it’s your foodie adventure.

Meet the Local Food Heroes

Meet the Local Food Heroes

Every stop is a small business with big heart — run by Amsterdammers who pour their soul into their craft. You’ll taste family recipes, decades of tradition and authentic Dutch hospitality.

Perfect for Curious Travellers and Families

Perfect for Curious Travellers and Families

Independent, affordable and fun — ideal for explorers who love freedom and food. Families love it too — kids pick their favourites and set the pace. A relaxed, delicious way to discover Amsterdam together.

What our guests say

We could tell you how great our tours are—but our guests do it better. Here are some testimonials and reviews after joining our tours.

Come see what all the buzz is about and contact us! We can’t wait to meet you!

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Why choose Who Is Amsterdam Tours

City tours with heart
City tours with heart

Local guides who actually live here — real stories, real opinions, zero scripts.

City tours with heart
Happy guests

Small groups, genuine connection, and reviews from people who don’t hand out praise lightly.

City tours with heart
Authentic experience

No dry history lectures — just why it mattered to real people then and why it still matters now.

City tours with heart
Smooth journey

From first message to last canal goodbye, you deal with humans who help you figure it out.

Cancellation Policy Cancel or reschedule free of charge up to 24 hours before your tour for a full refund or a new date. Within 24 hours, refunds and free rescheduling aren’t possible — but you’re always welcome to book a new tour.

Flexible Cancellation: Cancel or reschedule with all the flexibility up to 24 hours in advance of the tour.

Great Tour Guarantee: If you don’t have a great tour, let us know and we promise to make it right with a full refund or voucher for a future visit.

FAQs

Absolutely. Since it’s included with your City Card, it’s one of the most authentic, relaxed and delicious ways to explore Amsterdam’s culinary heritage. You’ll taste your way through one of the city’s most charming neighbourhoods without needing to plan anything yourself.

Once you reserve your time slot, you’ll receive a PDF guide with stories, tips and Google Maps links. You simply follow the route, show the PDF at each stop and pay directly for whatever you decide to try. There is no live guide — it’s a flexible, go-at-your-own-pace food adventure.

Food is not included. Your City Card gives you free access to the PDF guide, while the tastings are purchased directly from each vendor. Most people spend around 20–25 euros per person. The freedom is the best part — share portions, pick only your favourites or go all in. It’s completely up to you.

No. This is a fully self-guided food tour. The PDF is your storyteller, route planner and local insider. If you prefer someone to walk with you, tell stories and order for you, a guided tour may fit better. If you enjoy exploring independently, this version is perfect.

Start between 11:30 AM and 2:00 PM for the best vendor availability. Most stops close around 5 PM, giving you plenty of time to experience the full route.

Yes. You’ll need mobile data to open the Google Maps links and read the stories in the guide.

Yes, you can. However, Sundays and Mondays are unavailable because one or more key vendors are closed. On Mondays you can still walk the neighbourhood and visit about 60% of the vendors, but not the full curated route with all tastings. On Sundays only one of the 6 vendors is open. Therefore we recommend to do the tour Tues-Saturday and then you can also do it over two or more days.

Vegetarians are well catered for — four out of six stops offer vegetarian options.
If you’re vegan or gluten-free, this tour is probably not ideal. Amsterdam’s traditional snacks still rely heavily on eggs, butter and wheat. We want you to have a great experience, and this route simply isn’t designed with those dietary needs in mind.

Not at all. You just need to be comfortable taking small decisions along the way. That means reading the PDF guide, navigating with Google Maps and ordering your own tastings. With a guided food tour, your guide does all of that for you. Here, you do it yourself — and that’s part of the fun. If you’re curious, open-minded and happy to chat with local vendors, you’ll be absolutely fine.

Usually around 2 to 2.5 hours, depending on how long you linger at each stop. Walking time is roughly 20–30 minutes total.

This curated Jordaan route includes six iconic stops:

• A classic Jordanese sandwich from a neighbourhood legend
• A Dutch cheese tasting at a local shop
• A historic candy store for liquorice and traditional sweets
• A century-old butcher for Dutch sausages
• One of Amsterdam’s best fish stalls for herring and kibbeling
• A cozy brown café for a slice of famous Dutch apple pie

Walking is minimal — your time is mostly spent eating, discovering stories and enjoying the atmosphere of Amsterdam’s most picturesque district.

Groups of 1–8 people work best. Larger groups may need to split up at times because vendors are small, family-run shops.

Of course you can research everything yourself — but it takes time, and online recommendations can be hit or miss. We’ve done all the work for you as locals who eat at these spots regularly. We avoid the overhyped TikTok places and focus on authentic, family-run businesses loved by Amsterdammers for generations.

We also personally interviewed each vendor, so your PDF includes background stories about the food, the people and the neighbourhood that you won’t find online. Plus, some stops offer smaller tasting portions or small discounts you wouldn’t get otherwise. You get a curated route, insider stories and local quality without the guesswork.

No problem. The stops are close together and the food tastes just as good under an umbrella. Rain is simply part of the Amsterdam experience.

Feel free to email us at hello@whoisamsterdam.com
. We’re happy to help you plan your Jordaan foodie adventure.

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