B2B Partnerships – Your Guests. Our Stories. Amsterdam Like They’ve Never Seen It.

From postcard views to hidden truths — meet the real Amsterdam. Why Tour Operators and Travel Agents Love Working With Us

At Who Is Amsterdam Tours, we don’t just show people around — we connect them to the soul of the city. Whether your clients are here for a quick stop or a full day, we’ll give them more than a list of sights. They’ll leave with stories, insights, and that “I really get this place now” feeling.

Maximum Flexibility

We cater to groups big and small. From 1 to 100 guest.

Small-group feel

Max 15 guests per guide for walking tours.

Bus-ready

We hop on board for lively, informative coach tours.

Award-winning storytelling

Chosen by the City of Amsterdam as their official intro tour.

Tailored to your guests

From teenagers to seniors, we adapt the pace, content and style.

What We Offer

Amsterdam isn’t one-size-fits-all — and neither are our tours.

From lively walks to easy-paced routes with coffee stops, from story-filled bus rides to interactive adventures for teens, we design experiences that fit your guests perfectly.

We also handle the practical side — like city regulations on group sizes and bus access — so everything runs smoothly. Whether it’s 2 people or 100, every tour sparks connection, curiosity, and plenty of “I never knew that!” moments.

Walking Tours – Hello Amsterdam

Our Hello Amsterdam Walking Tour is the ideal start for first-timers. More than highlights, it’s an authentic, story-driven intro to the city.

  • Capacity: Up to 105 people at once, divided into groups of max. 15 per guide (city regulation).

  • Content: History, culture, daily life, and local stories — guests walk away with context, not clichés.

  • Why it works: Engages mixed groups — families, students, or colleagues.
  • Unique touch: Guides bring stories alive with faces, voices, and anecdotes.


This is less a tour, more a mini integration into Amsterdam.

Bus Tours – Storytelling on Wheels

When walking isn’t an option, our guides hop on your bus, coach, or van to deliver 1.5 hours of city storytelling.

  • For who: Elderly groups, corporate groups, or anyone preferring comfort.

  • Route: A loop around the city centre (we’re not allowed to enter the historic city centre with the bus), covering history, culture, quirks, and daily life.

  • Style: Energetic, fun, and easy to follow — not dry lectures.
  • Best use: Perfect as an orientation tour on arrival day.


Not just transport, but a moving theatre of stories.

Elderly-Friendly Tours – Easy Pace, Rich Experience

For senior groups, we adapt our walking tours to a gentle rhythm. Everyone gets to enjoy the city without being left behind.

  • Routes: Shorter distances with sitting breaks.

  • Stop: Midway we stop at an iconic café for a piece of delicious apple pie and coffee/thee/drink. 

  • Still central: Since buses aren’t allowed in Amsterdam’s core, this walking format is the best way to soak it in.
  • Content: Same depth and stories — just delivered at a relaxed pace.


A perfect balance of comfort and culture.

School Group Tours – Educational, But Fun

We specialise in making Amsterdam exciting for students. Our 2-hour school tours keep teenagers engaged while they learn.

  • Approach: Games, interaction, and storytelling that sticks.

  • Content: History, culture, fun facts, and everyday life.
  • Tailored: Age-appropriate and designed for different school levels.


It’s an intro they’ll remember long after the trip — without feeling like homework.

Custom Experiences – Made for Your Group

When you need something different, we create it. Creativity is our DNA.

  • Formats: Walking, bus, bike, or hybrid.

  • Themes: More history, more food, more culture — or a mix.
  • Groups: Ideal for corporate incentives, team bonding, or special interests.


Tell us your goal — inspire, bond, educate, entertain — and we’ll build the story around it.

Who We Work With

We work with travel professionals around the world — from boutique travel agents to major tour operators, from schools to corporate event planners. Whether you’re sending a small VIP group, a class of curious teenagers, or a full coach of first-time visitors, we’ll create an Amsterdam experience that fits your guests perfectly

  • Travel Agents
  • DMCs

  • Tour Operators

  • School & Student Groups

  • Corporate & Incentive Groups

  • Cruise Ship Shore Excursions


Testimonials

“Wow wow wow. I had high expectations of this walking tour with Who Is Amsterdam Tours and it SOOOOO exceeded them. Our guide was such a phenomenal storyteller and made everyone feel enthralled, included, playful and excited about hostry and the current context of all things in Amsterdam.”

– Andrea Sullivan

Tell Us About Your Group – We’re excited to hear from you!

We’d love to hear about your guests and the Amsterdam experience you have in mind. Whether it’s a quick city intro, an easy-paced tour for seniors, an interactive adventure for students, or something completely custom — we’ll make it happen.

Share your group size, preferred dates, transport (on foot, by bus, or both), and any extras you’d like — from food stops and accessibility needs to must-see sights. The more we know, the better we can tailor the perfect experience.

We’ll get back to you within 24 hours with ideas, availability, and a proposal. Prefer to chat first? We’re happy to jump on a call and make sure every detail is spot on.

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