Amsterdam DO-IT-YOURSELF foodIE tour

Warm. Sweet. Sticky. Spice. Zing. Crunch. And everything nice.

Eat. Walk. Repeat — without skipping a beat — at Europe’s biggest day market, in Amsterdam’s cozy Latin Quarter.


A Dutch stroopwafel maker selling his fresh stroopwafels at an Amsterdam market stand

What's it All About?

Say bye bye to tourist traps and taste the real deal! Enjoy exclusive tastings and discounts at 4 locations. Enjoy the stories of our local food heroes and dive into Amsterdam’s food culture!

This delicious Do-It-Yourself Foodie Tour is limited to one download per city card holder. Unlock your discounts by scanning your city card at the first foodie stop.

Spots are limited. Book your time slot and enter your city card number by clicking on the button below.


  • 7 tastings of Amsterdam’s best traditional Dutch and ethnic foods
  • A digital guide to 6 beloved local family-owned businesses
  • Google Maps links to help you get around like a pro
  • Exclusive tastings and discounts at 4 food stops
  • Step-by-step guide on what to order
  • Fun tidbits about the food you’ll enjoy
  • Behind-the-scenes stories of Amsterdam’s local food heroes
  • Neighbourhood guide about De Pijp and Albert Cuyp Market
  • More restaurant recommendations
  • A free 24-hour Amsterdam itinerary

Wanna Know More?

Tap or hover on images for details


How does this work?

This is a self-guided food tour. Once you’ve booked your time slot, you’ll get the PDF guide delivered to your email inbox. Read the FAQ before you begin. On the day of the experience itself, scan your city card at the first stop and follow the rest of the instructions in the PDF guide.

Is this an all-inclusive food tour? What's included?

The food is not included. This is a PDF guide that takes you to 6 family-owned businesses, filled with the stories about our local food heroes and the food you’ll taste. Order according to our recommendation at each stop and pay as you go. Flash your PDF guide and you’ll receive exclusive deals at 4 locations. What’s more? Tidbits about the neighbourhood and the Albert Cuyp Market, as well as restaurant recommendations for the rest of your stay.

How many stops are there?

You’ll hit up 6 foodie stops. All of them are beloved local mom and pop shops, market stands and one iconic brand that’s swept the nation by storm since 1941 — and you’ll meet the first family that ever franchised the brand.

What's on the menu?

If you must know, it’s a spread of Amsterdam’s best traditional Dutch and ethnic street food. Starting with the nation’s favourite croquette (deep-fried ragout), followed by Suriname’s national celebratory dish, herring and kibbeling (fried cod), Amsterdam’s best poffertjes (baby pancakes) and stroopwafel (syrup waffle), ending with twice-fried fries with a special sauce combo. Come hungry.

Can I get one copy for the entire family?

Each iAmsterdam city card holder is entitled to one copy. During the experience, you’ll need to flash your PDF guide on your phone to our local food hero to receive your exclusive deals. So, get your own copy!

How much does the food cost?

After some cool discounts and deals, the total bill is around 15 – 20 EUR. For real.

How much walking is involved and how long would it take?

The total walking time is a cool 10 minutes. Sure, you could zipline your way down the market and neighbourhood with your mouth wide open. But it’s a marathon, not a sprint. There are things to see, shops around you, plus devouring the stories, ordering and waiting time, etc. It’ll take you around 1 to 1.5 hours. Note: Only one alternative stop is situated in a different neighbourhood.

Are the stalls always open?

Even God needs a break, so no. Sometimes, some vendors go on vacation, just like the rest of us. So what to do when this happens? We have alternative stops (with different foods) for the ones that get away, and brownie points for the mainstays. Opening times (subject to change) are always stated in this guide.

Can I do this tour if I don't have data on my phone?

This PDF guide contains links to Google Maps for all the foodie stops. Though these places are all really close to each other, we’d advise feeding your phone some data to get around with ease.

I'm a vegetarian / vegan. Can I join?

Vegetarians, rejoice! We have veggie options for all stops except for one (fish). Vegans, we’re sorry. This country runs on butter and eggs. But hey, stay tuned. We’ll release a vegan version in the near future.

Which language is this in?

It’s in the language you’re reading right now. 🙂

Help! I can't find the answer to my question.

No sweat. Reach out to us right here.

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