WHO IS AMSTERDAM


OUR MISSION

AND VISION

WE EXIST TO HELP TRAVELLERS FEEL AT HOME IN OUR CITY.
— even if it’s just for one day, but ideally, like, forever.

Our Mission

Who Is Amsterdam is an all-in-one travel guide for authentic and sustainable experiences. We empower independent travellers to plan their trip and discover Amsterdam with peace of mind and fuss-free. How do we do that? By producing original content, curating and offering unique experiences to immerse them in the Amsterdam lifestyle.

It's All About The People

You know what keeps us going? It’s the people that make Amsterdam so special – those who live here and the ones who are a part of us for a few days. A fellow Amsterdammer once said, “The most special thing about Amsterdam is the people it attracts.”

So we joined forces with a bunch of like-minded local independent businesses — trailblazers and trendsetters in Amsterdam’s travel scene — Together, we pull every string to help travellers like you feel like you’re a part of our city, not just a number. And in turn, we let each other shine. We see ourselves as matchmakers – connecting the ones who need to meet, to create the memories you’ll not forget.

What We Do

“Know the people, live the city.”

We started out running tours that set out to share our city’s sights and stories of our fellow Amsterdammers. The ones that visitors — travellers, old and new friends — needed to see, hear and meet. When the world shut down, we came up with new ways to keep the conversation flowing. In every content and experience we create, we guide our audience in one direction: towards an unexpected home away from home.

Feel inspired?

Let us know when you come over. Mail us for our Award-Winning Private Walking Tour, sit down at the Gay monument with our Goodie food Box or take the DIY Food tour. Or simply browse through our selection of Finest Original Experiences.

Those Dam Boat Guys
Those Dam Boat Guys

No better way to float

Amsterdam Do-It-Yourself Foodie Tour
Amsterdam Do-It-Yourself Foodie Tour

Eat, walk, repeat

Hello Amsterdam Walking Tour
Hello Amsterdam Walking Tour

Amsterdam explained through one element

Hungry Birds Street Food Tours
Hungry Birds Street Food Tours

The most complete food tour in Amsterdam

Black Bikes Amsterdam
Black Bikes Amsterdam

“Hop-on and drop-off” bike rental

Amsterdam Countryside Tours
Amsterdam Countryside Tours

Explore beyond the canals and cobblestone

Private Slow-Travel Walking Tour
Private Slow-Travel Walking Tour

Get up close and personal with unique locals

Romantic Tour Amsterdam
Romantic Tour Amsterdam

Fall in love in Amsterdam

A’dam Good Foodie Box
A’dam Good Foodie Box

Amsterdam’s original food tour in a box

Einstein Bike Tour
Einstein Bike Tour

Discover Dutch culture on wheels

Red Light: Stripped
Red Light: Stripped

Uncover its naked truths — virtually

More to Read, Watch & Enjoy